Author archives: Cassady Schiller CPAs & Advisors

23
Jul

The 1-2-3 of B2B Marketing

Does your business market its products or services to other companies? Or might it start doing so in the future? If so, it’s critical to recognize the key differences between marketing to the public — or even certain segments of the public — and business-to-business (B2B) marketing.

Whereas wide-scale marketing campaigns…